breakthrough
beauty
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Welcome
Byrdie Beauty Lab is a one-of-a-kind event where our community can play with the latest viral beauty products, experience exclusive treatments, consult with experts, and celebrate all things beauty. Every attendee will leave with an editor-curated gift bag filled with full-size products and samples valued at over $250.
SCROLL DOWNSaturday, September 21 Iron23, NYC entrance on 24th St at 14 W 24th St 10am - 5:30pm*
SOLD OUT
*We will have two general sessions from 10AM-1PM and 2:30PM-5:30PM. Additionally, there will be a limited number of tickets available for an Early Byrd programming session.
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Hallie Gould
Editor in Chief, Byrdie“Breakthrough Beauty is a celebration of the next generation of brands, gadgets, and formulas with innovative and exciting approaches to beauty. Byrdie has always championed science-backed and expert-led education, and this year’s Byrdie Beauty Lab is an extension of that—dialed up to 100. Think: AI skin analysis, personalized product recommendations, and trend predictions to allow our community a chance to toast positive change within the industry.”
Brand Sponsors
Experiences
- Pinterest Inspiration Studio: Discover the future of beauty
- Bank with Neutrogena: Get Collagen Rich
- Hair styling touch-ups featuring Shark® SpeedStyle™ Pro Flex and Shark FlexStyle®
- Transform your shower into a sensorial oasis with Dove Plant Milk Cleansing Bars
- YSL Beauty Custom Lip Color Creation
- Beauty tech exploration with CurrentBody
- Professional photo moments
- And more!
Thank you to our gift bag partners
Armani Beauty, Beautystat, Benefit Cosmetics, Bobbi Brown, Bread Beauty Supply, Briogeo, Cécred, Charlotte Tilbury, Color Wow, Dae, Dieux, Dr. Whitney Bowe, Drunk Elephant, e.l.f., Flamingo, Glossier, Glow Recipe, Hero Cosmetics, Josie Maran, K18, Keys Soulcare, LaBomme, La Roche-Posay, Laneige, Living Proof, LYS Beauty, Naturium, Odele, Olive & June, Paula’s Choice, Rare Beauty, Shinery, The Lip Bar, Thread Beauty, Touchland, Well People, YSL
